Masstock at CEREALS 2011

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The initial work for Masstock's return to the CEREALS event began at the planning stage in October 2010 - such was the importance of the programme.

After various stand presentations we settled on a unique 40m x 20m marquee with part clear roof panels and a clear entrance canopy roof area.

One of the overriding features of last year's success was the decking and 'open feel' of the stand so it was important that we retained that element.

Internally the layout was designed to encourage discussion and with the Masstock business regions all represented within self contained areas the objective was achieved.

In a departure from last year's limited catering on-stand, this year saw us provide all things British starting at 07.30 with bacon rolls, at lunch time we served freshly cooked Fish & Chips and the afternoon saw the arrival of a firm favorite Strawberries & Cream.

The stand was always busy, but at no time did it feel uncomfortable, with a large number of visitors complementing Masstock staff on the general ambience and friendliness of the site.

Masstock's presence was to help raise brand awareness, to say 'Thank You' to their customers and to encourage open dialogue with new customers so in order to keep everything light and friendly we added a fun element to proceedings and organised a Lazer Shoot!

This proved to be extremely popular as most show-goers fancied themselves as pretty good with a gun!

The weather held out with only the occasional downpour which of course didn't deter anyone from the farming community!

We look forward to working with Masstock again in 2012.....