Masstock return to Cereals

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After a 6 year absence, Masstock returned to Cereals with eager anticipation from their customers and perhaps just a little trepidation from The Mulberry Group! Knowing that there was a lot riding on the event for us and them, we had to pull out all of the stops to create and help manage, a very welcoming and

efficient trade stand without it being overbearing. We think we got the balance about right, especially when post show feed-back from the senior management and directors included such comments as:

" I would just like to pass on my thanks. You and the team were a fantastic support . I look forward to working with you in the future"

" Martin a very big thank you to you and your team for managing a great event It was an excellent re entry to cereals for Masstock with very positive feedback from customers and staff - largely down to your professional facilitation"

" I think the stand was excellent and compliments to you and your team on that"

Our objective was very simple - we had to engage with the show visitors in such a way that they wanted to find out what Masstock had to offer and to do that they had to 'enter' the Masstock stand. Working with long term supplier and

friends - Brahler, we ran a series of interactive Key pad voting sessions throughout the day which visitors found fun, unobtrusive and easy - the serious side to the useage was the information that went back to Masstock which in turn helps them to become more useful to the customer - unlike England's recent performances at the World cup, this really was a WIN - WIN situation.

We look forward to developing our relationship with Masstock and have already started the planning and development process for the next event!

Masstock 5